Article from the Colorado Runner

Former Elite Runner Sponsors Bolder Boulder

Sponsor Bolder BoulderIt makes sense that Brent Friesth, owner of Bolder Insurance, would be a major sponsor of the Bolder Boulder this year. After all, Brent is a former elite runner. Brent has run over 30 Bolder Boulders with a personal record of 30:59, many of these in the Elite Field. He also set a Vail Hill Climb record in 1985, beating Bolder Boulder Founder Frank Shorter’s record.

So, on May 27 and 28, Brent will join his staff at the Bolder Insurance booth on Pearl Street for all the Bolder Boulder festivities taking place that weekend as well as participate in this years 10K race.

“Our business was built on the running community. When we started in the insurance industry in 1989, most of our customers were local runners and pro-athletes. So this year, we are proud to have the opportunity to have Bolder Insurance give back to the community that helped us start it all,” Friesth said.

While Brent boasts a long record of running accomplishments including winning the Napa Valley Marathon in 1988 and qualifying for the Olympic Marathon Trials in 1988 and 1992, he has never forgotten the camaraderie and friendships he forged with this community, many of who are still his clients.

At its booth, Bolder Insurance will host a morning and afternoon session of autograph signing and photo opportunities with some major World Class athletes. Such notables as Arturo Barrios, Alan Culpepper, and possibly Frank Shorter will be there. Also, attendees who visit the Bolder booth have an opportunity to receive a Bolder Popsocket for their phones and can enter a drawing for a chance to win an Epic Ski Pass.

“This is one of the greatest running events in the country,” Friesth says, “and being a sponsor here just feels like home.”

As an independent insurance advisor, family-owned and operated Bolder Insurance provides options in personal and business insurance from over a dozen companies nationwide. With offices in Boulder and Louisville, the company’s customer-focused approach takes the hassle out of navigating the complex insurance industry and ensures its clients get the best rates and policies tailored to their lifestyle and business needs. For further information on Boulder Insurance visit or For more info on the Bolder Boulder, please visit