The Bolder Team

Brent Friesth

Brent Friesth


Brent has been selling personal and business insurance in Colorado since 1989. After working 22 years with American Family Insurance, Brent opened up Bolder Insurance, an independent agency located in historic downtown Louisville, Colorado. He now works with multiple companies so that he can find the best rates and most comprehensive policies for his customers.

Jackie Friesth

Jackie Friesth

Owner, Marketing, Social Media and Web Design

Jackie is one of the founding owners of Bolder Insurance and currently serves as the marketing director. She is responsible for marketing programs, brand management, social media, and website development with over 20 years in the insurance industry. Jackie’s background in fine arts drives her creative energy to help make the “Bolder Difference”.

Sarah Lucero

Sarah Fetyko-Lucero

Personal Insurance Agent / Team Manager

Sarah comes to Bolder Insurance with 20 years of experience. She can work with you to put together the best insurance package with one of our many world class insurance carriers. She is an expert at finding the best coverage for the best price. She will also make sure your insurance is up to date with your changing needs and make sure you are taken care of when you have a claim.

Donnie Waller, Personal Insurance

Donnie Waller

Personal Insurance Agent

Donnie joins the Bolder Insurance team with experience in the insurance industry since 2014. He specializes in all types of personal insurance. Being an independent agent allows him to come up with multiple solutions for his clients providing them with the best coverage and price possible. Donnie’s goal is to make the insurance process as simple and easy as possible.

Jolie Spence, Personal Insurance

Jolie Spence

Personal Insurance Agent

Jolie has been working in the insurance industry since 2014.  She specializes in personal property, casualty and life insurance. Her goal is to provide solutions with the best coverage for the best price. Jolie will make sure your insurance is updated as your needs change and will make the process worry free.

Pam Gunner, Personal Insurance

Pam Gunner

Personal Insurance Customer Service

Pam moved back to Colorado last year after a 20 year absence. She has a varied background including insurance, customer service, retail, and elementary school teaching. Pam was a licensed agent in South Dakota and returned to insurance as she enjoys educating clients. She will gladly work to find you the best personal lines insurance for you and make sure you have the perfect coverage for your needs.

Karen Pickering, Business Insurance

Karen Pickering

Business Insurance Agent

Karen has been a Commercial Insurance Agent in Boulder County since 1999, helping businesses understand their insurance needs and placing them with the appropriate insurance company and coverage to protect their assets. She is passionate about building and keeping business relationships and is dedicated to the Boulder County business community.

Donna Hartley, Business Insurance

Donna Hartley

Business Insurance Agent

Donna is no stranger to Insurance. Her career began in 2005 with business insurance sales in Bolder County. In addition,  she has an extensive background of over 20 years in real estate sales, marketing, and  property management.  Donna can help put together a comprehensive policy for any of your business insurance needs.

George Pearson, Business & Personal Insurance

George Pearson
Business & Personal Insurance Agent

Direct Line 970-625-5075

George has been selling personal and business insurance in the Rifle area and western Colorado and eastern Utah since 1984. After working 26 years with American Family Insurance, he joined with Bolder Insurance, to better serve the variety of needs in western Colorado by accessing multiple companies.

Kim Foster

Business Insurance Account Manager

Kim is one of our Business Insurance Account Manager. She comes to Bolder Insurance with thirty one years of experience. Kim has worked with some of the largest businesses in Colorado. She has the knowledge to find the appropriate coverage at the best rate for your business insurance needs. Kim is an expert at reviewing and comparing your current coverage to uncover any gaps.

Rhonda Fisher, CISR

Business Insurance Account Manager

Rhonda came to Colorado in 2012 from her birth state of Alaska. She has over 20 years of experience in insurance, with the last 12 years helping business customers.  In 2008 she received her CISR (Certified Insurance Service Representative) designation, so you can be certain that you will be receiving the best possible  customer service.

Annabelle Corkill

Business Insurance Customer Service
Annabelle comes to Bolder Insurance with an extensive customer service, Human Resource and payroll background. Annabelle provides excellent customer service to help you with your business insurance. She can help with general questions, changes, claim servicing and payments.

Taylor Friesth

Marketing Intern

Taylor is part of our marketing team working as an intern. Taylor is currently a student at the University of Colorado Boulder working on his degree in Advertising, Public Relations, and Media Design. Taylor is also an accomplished musician. Don’t be surprised if you hear him performing somewhere around Boulder County.

Tom Deany, Craft Beverage Ambassador

Tom Deany

Bolder Craft Beverage Ambassador

Tom Deany is a Craft Beverage Ambassador for Bolder Insurance. He recently retired as an executive at Ball Aerospace, and now spreads goodwill for Bolder Insurance at breweries and distilleries during his travels across Colorado and the rest of the country. Tom’s career included over 13 years at Miller and Coors in both brewery and corporate roles in Milwaukee and Golden. Tom’s wife Mary, who often accompanies him on goodwill tours, worked for 20 years at Miller Brewing, including 15 years on the Milwaukee Brewery taste panel.

Jackson Friesth

Bolder Ambassador/Personal Insurance Agent

Jackson has his Colorado Insurance License and been around the insurance industry his whole life.  He is currently  attending Regis University Pharm D program, and working in Boulder County as a pharmacy intern.  Chances are you will see Jackson at many of the running events around the state.  Look for the runner in the Bolder Insurance singlet!

Richard Pickering

Richard Pickering

Bolder Ambassador

Richard Pickering is a Certified IT Architect with over 25 years’ experience implementing IT solutions in the automotive, health care and utility industries.  He received his B.B.A from Eastern Michigan University and is a graduate of the EDS Systems Engineering program. Richard is an avid cyclist ( mountain, road, tandem ), skier ( alpine, nordic ) and snowboarder.  He has recently taken up dual sport motorcycling and kayaking.

“When it comes to professionals, you need to look no further than Bolder Insurance. We have had the pleasure of working with Brent and his staff for over 20 years. They always find us the best coverage for a fair price. They are the best!”  Darren & Colleen De Reuck

Personal Insurance Customers